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Abstract the relationship between customer relationship management usage, customer satisfaction, and revenue by robert l simmons ms, california national university, 2010. Dissertation on crm in retail - stop getting unsatisfactory marks with these custom research paper tips get started with term paper writing and craft greatest dissertation ever commit your coursework to qualified writers employed in the platform. Collection and analyzing of information on the role of crm performance will be done through focusing on the use of existing data (journals and sage research methodology the research methodology that this dissertation will be employing will be based on qualitative secondary data obtained from the reviewed literature and case study of crm. Customer relationship management (crm) is a method for managing an organization’s connections with present and potential clients it requires making use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.